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All's Cream
Novembro 2019 . Design de Marca e Identidade Visual . Brasil
A All's Cream é uma sorveteria localizada em São Paulo onde todos os colaboradores são deficientes. Um conceito de negócio inclusivo. Ela oferece um sorvete de qualidade, saboroso e divertido, um atendimento único e feito com inclusão social e bem-estar ao se frequentar o ambiente.
Para a marca resolvi usar uma fonte que fosse alegre e gerasse conexão com o público-alvo, fiz algumas pequenas alterações e trouxe a perninha do "R" até o "M" criando um sorriso, algo que a All's Cream deseja passar.
Criei uma versão reduzida, que não é o ícone que irá ser trabalhado junto à marca, mas sim é uma opção de redução da mesma.
Busquei usar cores que trouxessem uma sensação de modernidade e criatividade, ao mesmo tempo, remetessem a uma sorveteria.
O Azul é uma cor ligada a criatividade, muita usada por redes sociais, representa calma, confiança e segurança. O Marrom veio como ideia de cor é presente em muitos sorvetes por ser a cor do chocolate.
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